Business Studies

Following the Edexcel 9BS0 specification, this course considers issues such as production of a product or service, how to market a product, how to organise staff and how to manage the financial rigours of starting and running a business. There are three final examination papers: Paper 1 – Theme 1+4 (35% of final grade), Paper 2 – Theme 2+3 (35% of final grade), Paper 3 – Synoptic (30% of final grade).

Theme 1 – Marketing and People
Students will develop an understanding of:

• meeting customer needs
• the market
• marketing mix and strategy

Theme 2 – Managing Business Activities
Students will develop an understanding of:

• raising finance
• financial planning
• managing finance

Theme 3 – Business Decisions and Strategy
This theme develops the concepts introduced in Theme 2.

Students will develop an understanding of:

• business objectives and strategy
• business growth
• decision-making techniques

Theme 4 – Global Business
This theme develops the concepts introduced in Theme 1.

Students will develop an understanding of:

• globalisation
• global markets and business expansion
• global marketing
• global industries and companies (multinational corporations)